Amazon.com sells lots and lots of stuff. The direct Amazon-to-buyer sales approach is really no different from what happens at most other large, online retailers except for its range of products. You can find beauty supplies, clothing, jewelry, gourmet food, sporting goods, pet supplies, books, CDs, DVDs, computers, furniture, toys, garden supplies, bedding and almost anything else you might want to buy. What makes Amazon a giant is in the details. Besides its tremendous product range, Amazon makes every possible attempt to customize the buyer experience.
When you arrive at the homepage, you'll find not only special offers
and featured products, but if you've been to Amazon.com before,
you'll also find some recommendations just for you. Amazon knows
you by name and tries to be your personal shopper.
The embedded marketing techniques that Amazon employs to
personalize your experience are probably the best example of the
company's overall approach to sales: Know your customer very, very
well. Customer tracking is an Amazon stronghold. If you let the Web
site stick a cookie on your hard drive, you'll find yourself on the
receiving end of all sorts of useful features that make your shopping
experience pretty cool, like recommendations based on past
purchases and lists of reviews and guides written by users who
purchased the products you're looking at.
The other main feature that puts Amazon.com on another level is the
multi-leveled e-commerce strategy it employs. Amazon.com lets
almost anyone sell almost anything using its platform. You can find
straight sales of merchandise sold directly by Amazon, like the books
it sold back in the mid-'90s out of Jeff Bezos' garage -- only now
they're shipped from a very big warehouse. Since 2000, you can also
find goods listed by third-party sellers -- individuals, small companies
and retailers like Target and Toys 'R Us. You can find used goods,
refurbished goods and auctions. You could say that Amazon is simply
the ultimate hub for selling merchandise on the Web, except that the
company has recently added a more extroverted angle to its strategy.
In addition to the affiliate program that lets anybody post Amazon
links earn a commission on click-through sales, there's now a
program that lets those affiliates (Amazon calls them "associates")
build entire Web sites based on Amazon's platform. They can literally
create mini Amazon Web sites if they want to, building on Amazon's
huge database of products and applications for their own purposes.
As long as any purchases go through Amazon, you can build a site
called Amazonish.com, pull products directly from Amazon's servers,
write your own guides and recommendations and earn a cut of any
sales. Amazon has become a software developer's playground.
Before we dig deeper into Amazon's e-commerce methods, let's take
a quick look at the technology infrastructure that makes the whole
thing possible.Download PDF now.
When you arrive at the homepage, you'll find not only special offers
and featured products, but if you've been to Amazon.com before,
you'll also find some recommendations just for you. Amazon knows
you by name and tries to be your personal shopper.
The embedded marketing techniques that Amazon employs to
personalize your experience are probably the best example of the
company's overall approach to sales: Know your customer very, very
well. Customer tracking is an Amazon stronghold. If you let the Web
site stick a cookie on your hard drive, you'll find yourself on the
receiving end of all sorts of useful features that make your shopping
experience pretty cool, like recommendations based on past
purchases and lists of reviews and guides written by users who
purchased the products you're looking at.
The other main feature that puts Amazon.com on another level is the
multi-leveled e-commerce strategy it employs. Amazon.com lets
almost anyone sell almost anything using its platform. You can find
straight sales of merchandise sold directly by Amazon, like the books
it sold back in the mid-'90s out of Jeff Bezos' garage -- only now
they're shipped from a very big warehouse. Since 2000, you can also
find goods listed by third-party sellers -- individuals, small companies
and retailers like Target and Toys 'R Us. You can find used goods,
refurbished goods and auctions. You could say that Amazon is simply
the ultimate hub for selling merchandise on the Web, except that the
company has recently added a more extroverted angle to its strategy.
In addition to the affiliate program that lets anybody post Amazon
links earn a commission on click-through sales, there's now a
program that lets those affiliates (Amazon calls them "associates")
build entire Web sites based on Amazon's platform. They can literally
create mini Amazon Web sites if they want to, building on Amazon's
huge database of products and applications for their own purposes.
As long as any purchases go through Amazon, you can build a site
called Amazonish.com, pull products directly from Amazon's servers,
write your own guides and recommendations and earn a cut of any
sales. Amazon has become a software developer's playground.
Before we dig deeper into Amazon's e-commerce methods, let's take
a quick look at the technology infrastructure that makes the whole
thing possible.Download PDF now.
1 komentar:
ebook-tips-computer-education-download-free-gratis-tutorial-free-
Posting Komentar