The Money Pit of Pay-Per-Click , PPC

Negative Keywords are words and phrases related to your main keyword which have no relevance to your business. Search engines automatically create them when you place your ad. These negative keywords are generated by a “broad match” of your main keywords. For instance, if you bought the key word “metal,” you would also show up on such unrelated searches as “heavy metal” or “metal bowl.” Up to 25% of your keywords may qualify as negative keywords.
Finding negative keywords can be a very long and difficult task. Asophisticated tracking program should be used to provide the necessary keyword detail in order to create a negative keyword list
to be added to your campaign. This will allow you to better control these broad matches. This time consuming effort must be done regularly. We recommend a thorough review of your keywords on a monthly basis.Download PDF now.