Ebook How You Market on Facebook

One of the most common questions we are asked at Catalyst is “How do I market on Facebook?” Some
traditional marketers seem to understand My Space better than Facebook. One reason is that marketing
on MySpace is largely page-centric, meaning that you set up a profile page for a brand much like you
build your own website.
But on Facebook, not so much. The essential difference in the way the two communities work, in my
opinion, is that MySpace is an environment in which you primarily visit pages of others, whereas
Facebook is more geared to using your profile page as a home base and having information brought to
you.
Not to say that you cannot visit pages on Facebook. You can. And you will. But because of the plethora
of widgets and other applications available in Facebook, there’s far less need to go a wandering.
That's a small part of what makes this site FAR more popular with professionals, because it isn’t so much
a “seeking” environment – meaning I seek information and contacts – but rather more of a “having”
environment – one in which news, functionalities, games, and other useful as well as divertive bits of
data are brought to you.
Because so many business people are on Facebook, interest in using it for marketing is strong – stronger
(I think) than using MySpace despite MySpace’s significantly higher uniques and page views. What I
want to do here is offer some basic information on how to market on Facebook using techniques
especially suited to that environment.
For simplification, I'm going to do some lumping together of options and say there are really three kinds
of marketing on Facebook: profile centric, ad centric, and app or widget centric.

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